Hookup catchphrases, the more unique the better, gives you "river cred."
"All you need is desire and like $85 bucks."
"If you catch a fish in the river and nobody's there to see it, did it make a sound?"
"That's what fly fishing is all about, letting other people who aren't catching fish know that you're catching fish."
Don't forget your pulverized sunglasses and a little bit of love in your heart. See you D-bags on the water.
Oh, and don't forget the beer, that would be dumb.